Shopee 2025 财报解析：全年 GMV 1274 亿美元 | Pyvio 湃沃助力七国卖家快速收款 - Shopee 2025 Financial Results: $127.4B GMV | Pyvio Helps Sellers Collect Local Payments Across 7 Countries

In 2025, Sea Limited, the parent company of Shopee, continued its steady growth in emerging markets, with Shopee performing particularly strongly across Southeast Asia and Brazil. According to Sea’s latest financial results:

 

• Total revenue reached approximately $22.9B, up 36.4% YoY

• Net profit was around $1.6B, up 260% YoY

• Shopee’s platform GMV reached $127.4B, up 26.8% YoY

• Active buyers totaled 400M, and sellers reached 20M

 

These figures show that Shopee maintained robust momentum despite global e-commerce slowdown, driven by a multi-market strategy in Southeast Asia and Brazil.

1. Shopee’s Core Market Footprint

Shopee’s global operations focus on two strategic regions:

1.1 Southeast Asia

Shopee has established a mature e-commerce ecosystem in:

• 🇸🇬 Singapore

• 🇲🇾 Malaysia

• 🇹🇭 Thailand

• 🇻🇳 Vietnam

• 🇵🇭 Philippines

• 🇮🇩 Indonesia

 

Through localized operations—including logistics, payments, marketing, and seller support—Shopee maintains strong market penetration. Indonesia, Thailand, and Vietnam are among the top in user growth and mobile engagement, driving consistent GMV growth.

1.2 Latin America

• 🇧🇷 Brazil is Shopee’s core market in Latin America and a primary growth engine overseas.

• Shopee has developed a mature local seller ecosystem and logistics network in Brazil to support high-frequency local transactions.

• Although Shopee previously tested Colombia and Chile, resources in 2025 were concentrated on Brazil for greater operational efficiency.

 

Shopee’s global strategy thus follows a “Southeast Asia + Brazil” dual-engine model.

2. Shopee 2025 Country-Level Business Overview

Based on financial reports and public data:

• Singapore: Small, high-value market with GMV above $5B; stable growth supported by high-value transactions and advertising revenue.

• Malaysia: Highly active users and strong cross-border consumption; advertising and promotions steadily increasing platform revenue.

• Thailand: Mature local payment ecosystem, high mobile transaction share; GMV continues to grow.

• Vietnam: Emerging market, fastest GMV growth among the region; mobile-first user base drives penetration.

• Philippines: Mobile payment-dominated market; growth remains stable; high social-commerce engagement.

• Indonesia: Largest market by transaction volume and active buyers; a key engine for Shopee’s global GMV growth.

• Brazil: Core Latin American market; active cross-border e-commerce; fast GMV growth; strong local seller ecosystem and PIX payment system enable efficient payouts.

 

These seven key markets contribute the majority of Shopee’s global GMV and are the focus for sellers expanding cross-border e-commerce.

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3. Pyvio Helps Shopee Sellers Collect Local Payments Across 7 Countries

As a leading global payment service provider focused on emerging markets, Southeast Asia and Latin America represent key strategic regions for Pyvio. Through its all-in-one payment platform, Pyvio provides comprehensive payment solutions for global sellers on Shopee across Singapore, Malaysia, Thailand, Vietnam, the Philippines, Indonesia, and Brazil, enabling businesses to streamline cross-border operations.

Key capabilities include:

• Local currency collection, enabling faster settlement and lower FX costs

• Direct integration with local payment networks, ensuring smooth and reliable transactions

• Unified account management across multiple platforms and markets, simplifying reconciliation and improving fund allocation efficiency

With Pyvio, global Shopee sellers can manage funds across multiple markets efficiently, reduce foreign exchange costs, and focus on business growth without worrying about settlement issues.

Pyvio enables sellers to truly operate globally, collect locally, and settle quickly, providing strong financial support for cross-border e-commerce expansion.

About Pyvio

Pyvio is a global fintech company that enables businesses to pay and get paid in one platform efficiently, securely, and cost-effectively. Key application scenarios include:

 

• Cross-border E-commerce: Support local currency collection in 16+ currencies from platforms like Lazada, Shopee, TikTok, Jumia, and Mercado Libre.

• B2B Trade: Pay and receive payments from/to global suppliers locally, without relying on USD intermediaries, for faster and lower-cost transactions.

• Digital Entertainment: Collect payments locally for gaming, live streaming, social platforms, subscriptions, and software tools.

• Global Distribution: Facilitate payments for procurement, logistics, marketing, tech expenses, payroll, and more.

 

Get Started with Pyvio Now!